For the global launch of Hyundai’s dedicated electric brand, IONIQ, we developed the "I'm in charge" campaign, showcasing its advanced yet affordable mobility solutions that empower individuals. With hundreds of customized assets, tailored to different global markets, we highlighted diverse people taking control of key aspects of life—tomorrow, time, movement, and global connections—demonstrating how personal choices drive collective change.

 

This integrated approach positioned IONIQ as a catalyst for empowerment and sustainability, making it one of Hyundai’s most successful campaigns, significantly increasing brand awareness and engagement worldwide.